What We Do
Who We Are
Our creativity comes from many sources. We utilize experience, knowledge, skill, curiosity but none is more important than collaboration. We work with our clients to create something new and different – something to help them distance themselves from their competition and be remembered. Tapping our insight and diverse experience gives us the ability to interpret even the most basic information in new ways. It helps us redefine the problem at hand and open it up to new possibilities. From branding, corporate communications, and logos to web sites and multimedia design, from publications, newsletters, and event marketing to advertising and print collateral, we create successful strategies to help move your business ahead... by design.
When it's done well, design and marketing simply works. It has a long track record of helping businesses succeed. And as our lives speed up with calls for our attention coming from more and more different directions it's even more important to deliver a business's or products value proposition quickly and strongly to a target market. Making our clients stand out from the crowd is one goal, doing it in a way that is correct for their customers and for their business "personality" is another and equally important one.
Why select Axis Visual for your design and marketing needs? It’s simple, really. We're good. But to drill a little deeper... we rely on our extensive and diverse experience to develop branding or communications that are specifically for you, and you alone. And with our approach of keeping all the management and creative decisions under our roof while reaching out to the right production sources (if they are needed), we bring everything you need to the table – and nothing you don’t.
Our resourceful and nimble approach helps keep overhead low and personal attention high, giving you much more than you’d imagine for your marketing budget. From ink to the Internet to the media in between, we excel in combining the best creative with the best support to execute the best ideas for your brand. Carefully crafted to motivate, entertain, and inform, each Axis Visual solution is created to cut through the clutter and get our clients noticed – and remembered.
You may need a single promotional piece such as a brochure, web site, or company logo. Or you may need broad-based consulting to best determine how to promote your business or product. Either way, AXIS is the creative design, branding, and marketing resource you can trust to develop the strategy and tactics to lift your organization to the next level.
At Axis visual, we simplify the process of promotion. We’ll work with you to develop a compelling message about your company and “package” your information in ways that command attention and deliver a distinctive, memorable message to your audience. We create solutions for a variety of business challenges:
Branding / Logo developmentA logo is often the start of brand development. Every business and product is different. A company or product logo needs to deliver its qualities in an innovative and inspiring and "brandable" visual. We listen to you and then create a logo that you can grow with.Corporate CommunicationsEvery communication with a target audience is an opportunity to make an impression. Brochures, presentations, stationery, you name it, they all can deliver your company's value and effect the decisions of your target audience.Publication DesignAs a person pages through a publication they experience the information over time. Pacing, composition, typography, image style and concept are all used to make the experience entertaining, educational and to keep the reader engaged.Web Site DevelopmentA websites can be simple or complex. They can deliver information about a business or product or they can be an interactive tool used to accomplish tasks. Whatever the purpose, they need to function well for the human experience and for the current SEO requirements. Websites serve two masters.Print (of all kinds)Ink is so "old-school." Well, not really. It's just another way to influence a target market. And knowing how to take a visual concept and make it sing with the specific challenges of printing is something we know well.Package Design80 percent of wine sales is a result of the wine label. Packaging is a way to separate a product from the competition. It also gives an immediate perception of value to the potential buyer. At the point of sale you want quality packaging on your side.Exhibit DesignIt takes about 5 seconds at a trade show to either draw a potential customer in or confuse them and watch them walk by. Delivering a clear and inspirational exhibit makes this "first impression" a good one.SignageA cheap magic marker scribble or a beautifuly designed sign, both may say "good food" but only one delivers a sense of truth and trust. Design of signage is critical to giving the best impression to the public. And with way-finding or educational signage effective design can make the complex look simple.Email MarketingIf an email is not relevant it results in giving the "delete" key more exercise. If it IS relevant concise content and effective design keep the reader engaged longer, giving your message a better impression and more time to be understood.Product or Service LiteratureSometimes more education, sometimes more sales. Product or service literature needs to deliver an initial value proposition and then go deeper into what may motivate a customer to buy. This is done with the tone of the writing and with the "look" of the material. Making someone say "wow" while learning is the key.AdvertisingFirst, where is your target market "hanging out?" That is where you need to advertise. Now, No.1 - break through the clutter. No.2 - deliver a very quick initial message. No.3 - repeat. Repetitive and effective advertising cuts through the clutter and moves your company or product to the "top-of-mind."ConsultingIt could be a review of existing marketing, or maybe a meeting discussing a conceptual brand or campaign. What ever you need we believe that all good things start with a conversation.You Name ItWe listed many of the things we do but we love new experiences and challenges. If you have other needs where creativity can lend a hand, just ask. We'd love to talk with you about them.
We're interested in how you do things. And if you're reading this, you're probably interested in how we do things, too. – AXIS clients are an integral part of both the creative and production process. We realize that each business has its own way of doing things. We are flexible in our approach but below is a general process that you can expect from AXIS.
Discussion of the project parameters. This is where we talk with you and determine details such as your audience, your company's personality, your likes and dislikes, overall message, the budget, and rough time frame.
Submission of project estimate. With the project parameters in mind an estimate of cost is sent for your approval.
Concept investigation. Once cost is approved, the initial creative development gets underway. This phase results in the conceptual blueprints for designing the project. It's where the thinking happens that will drive the look, feel, and content of the project. Submitted as rough sketches along with content headlines and text indications, these visuals indicate solution options before final finishing work is done. Keeping things rough at this point helps keep ideas flexible and the budget in check before a final approval is given.
Proofing. When the final concept has been selected, complete color proofs are submitted for your review at critical points in the design and production process. Depending on the project, supporting components such as illustrations and/or photography may be estimated and contracted at this time. If necessary, copywriting will be contracted and submitted along with the layout proofs for your review. It is typical that you receive at least 3 rounds of proofs indicating the current layouts and any revisions or corrections you may have submitted.
Final Proofing & Submission. Prior to releasing print files or uploading files for a web site, you will receive a final approval proof. This phase is critical, as revisions after this point add expense. For print projects, once we receive your final okay we will upload files to the printing contractor, who will do their pre-press work and generate one last proof (commonly referred to as a blueline or digital proof) – one more chance to see exactly what you'll get once the ink hits the paper. For electronic projects such as web sites, "proofing" is ongoing via logging-on to our development server to check on work in-progress. Even though a web site doesn't "go live" until you say so, adjustments and updates can be made even after launch.
Delivery. It's a lot like opening presents on your birthday.
All creative decisions, planning and design are made under our roof. With our depth of experience (both with business needs and with the design and development processes) we are very good at that. But we also know that the additional specific resources may be valuable for the wide variety of client needs. In these cases we have the resources to draw on when they are required... and don't ask our clients to pay for overhead when it isn't needed.
William J. Milnazik
Founder, Owner & Problem Solver #1
As a designer of all types of marketing communications, Bill has worked with many different companies and products ranging from pharmaceutical and financial, to high tech and consumer markets. He has learned to distill an idea, product or theme to its simplest form, then build a concept and design using the visual language of color, images, and typography – drawing on feelings, emotions, or experiences of an audience. Effective design can neither deliver the "same old thing" nor push an audience so far that they lose attention. It resides purely on the fine line of distinction and recall that inspires people to think, feel, or act in a particular way. In a world cluttered with mixed media and mixed messages, delivering an appropriate and exciting message is more important than ever.
As a graduate of Tyler School of Art in Philadelphia, Bill was taught that a strong concept married with strong execution can be a motivational force. Before founding Axis Visual in 1997, Bill held the positions of designer, art director, and creative director for a Philadelphia-based design agency. While employed there, he designed and produced everything from annual reports, corporate identity, advertising, trade show exhibits and direct mail. Bill has brought that experience forward with the creation of AXIS visual in 1997 and has continued to grow, learn and deliver high quality with every client engagement.