240 months, 960 weeks, 4,800 days (not counting weekends). And even though it's a cliché, in some ways it seems like only yesterday that AXIS visual was born. There is tremendous pride in those 20 years. Businesses helped, creative branding developed and delivered, creative ideas explored, great people met and two decades of experience and learning. What's not to love. A heartfelt thank you to all of those that have trusted AXIS visual with your business communications and promotion over the past 11,289,600 minutes.
After 19 years at our previous location we moved into a new office. And after throwing out 18 1/2 years of accumulated "stuff" , after fixing up the new building and after unpacking the boxes... ok, most of them, we have settled in and are really enjoying it. The new office gives us a more creative space to meet, to collaborate and to show what we do. And it's just fun. We see the building as a big sculpture that we will continue to work on as the spirit moves us.
One of AXIS's valued clients has been asking us to design their proposals to their targeted customers. These proposals are 17 x 11 inches and give 80 plus pages of healthcare services data the look of an entertaining publication and are now (we are happy to say) a pleasure to read.
Yes, our new site offers a ton work examples but we still love showing our printed portfolio. There is just something about viewing design samples as one would look through a beautiful cookbook or a book of antique cars. We have a PDF available here.
ART-C interview on WOND 1400 AM. Bill Milnazik was recently interviewed with Eric Lepping of Sherpalab, a web development company. The topic was creativity and branding for businesses and the technology of web development.
The World Meeting of Families was a wonderful event for Philadelphia and the world. It made a huge impact on our city as well as the attendees. It also gave Pope Francis his first exposure to the US community. We are proud to have created the logo for an event of this importance. An interview on FOX news was done with Bill Milnazik about the creation of the logo.
At AXIS visual, we publish a periodic newsletter Notes From The Point. It contains short informational articles about the business of marketing, design, identity and miscellaneous other things that we have found interesting.
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Our previous Newsletters
Issue 31 - Accomplish Today • Captive • The Sweet Taste of Success
Issue 30 - A New Site • Two Masters • A Wider Blur
Issue 29 - To Be, Or Not To Be Snarky - A presidential candidate logo review
Issue 28 - 10,000 hours • World Meeting of Families • Attention Class
Issue 27 - Design Quotes
Issue 26 - Achilles Heal • Fox Interview • Look Mom, No Clicking • Pigeon-holed • Interesting Marketing Tactics
Issue 25 - Summer • For Fun - AC Sand Sculpture • Valkerie
Issue 24 - Design In Context (Industry Context) • Design In Context (Company Context)
Issue 23 - Historic Airfield • The Most Important Word
Issue 22 - Design In Context (Target Market Context)
Issue 21 - Sand Sculpture Championship
Issue 20 - The Process of Logo Development •AXIS Designs The World Meeting of Families Logo
Issue 19 - Design In Context (Introduction) • Design In Context (Initial Positioning)
Issue 18 - The Purpose of Graphic Marketing • Design in Context
Issue 17 - Art-C • D-Town Network
Issue 16 - Time • Success
Issue 15 - Just For Fun • Defensive Design • What We're Seeing
Issue 14 - QR Codes • Decisions, Desisions
Issue 13 - Delete This • Design Rules • What We Do
Issue 12 - 6 Minutes, 40 seconds (a presentation) • Serious Play for Serious Business
Issue 11 - Design as Profit • Practicing Defensive Design
Issue 10 - The 30 Second Elevator Speach • Quantity vs Quality
Issue 9 - In Defense of White Space • A Thousand Words (give or take a few)
Issue 8 - I Want to Design Everything
Issue 7 - What if? • 10 Myths about Design and Marketing
Issue 6 - How to Say Hello in Purple
Issue 5 - Creativity as a Business Tool • To Shout or to Whisper
Issue 4 - Why Design Works, No. 1 • What is a Brand
Issue 3 - Virtual Trust • Design as Toast • The Basics of Graphic File Formats
Issue 2 - Creative Risk Tollernce • Concept + Visual Style = Design
Issue 1 - Promoting Through a Difficult Economy • The Line Between Design and Marketing • 5 Reasons Why a Good Logo Is Good