240 months, 960 weeks, 4,800 days (not counting weekends). And even though it's a cliché, in some ways it seems like only yesterday that AXIS visual was born. There is tremendous pride in those 20 years. Businesses helped, creative branding developed and delivered, creative ideas explored, great people met and two decades of experience and learning. What's not to love. A heartfelt thank you to all of those that have trusted AXIS visual with your business communications and promotion over the past 11,289,600 minutes.
A New Home
After 19 years at our previous location we moved into a new office. And after throwing out 18 1/2 years of accumulated "stuff" , after fixing up the new building and after unpacking the boxes... ok, most of them, we have settled in and are really enjoying it. The new office gives us a more creative space to meet, to collaborate and to show what we do. And it's just fun. We see the building as a big sculpture that we will continue to work on as the spirit moves us.
One of AXIS's valued clients has been asking us to design their proposals to their targeted customers. These proposals are 17 x 11 inches and give 80 plus pages of healthcare services data the look of an entertaining publication and are now (we are happy to say) a pleasure to read.
Yes, our new site offers a ton work examples but we still love showing our printed portfolio. There is just something about viewing design samples as one would look through a beautiful cookbook or a book of antique cars. We have a PDF available here.
AXIS TV ad
We recently put a simple little 30-second TV ad together with help from some of our partners, (ART-C and Hopetown Sound). It was seen during the Arts Program on SNJ Today/WACP.
ART-C interview on WOND 1400 AM. Bill Milnazik was recently interviewed with Eric Lepping of Sherpalab, a web development company. The topic was creativity and branding for businesses and the technology of web development.
The World Meeting of Families was a wonderful event for Philadelphia and the world. It made a huge impact on our city as well as the attendees. It also gave Pope Francis his first exposure to the US community. We are proud to have created the logo for an event of this importance. An interview on FOX news was done with Bill Milnazik about the creation of the logo.
What We Do
You may need a single promotional piece such as a brochure, web site, or company logo. Or you may need broad-based consulting to best determine how to promote your business or product. Either way, AXIS is the creative design, branding, and marketing resource you can trust to develop the strategy and tactics to lift your organization to the next level.
At Axis visual, we simplify the process of promotion. We’ll work with you to develop a compelling message about your company and “package” your information in ways that command attention and deliver a distinctive, memorable message to your audience. We create solutions for a variety of business challenges:
Branding / Logo developmentA logo is often the start of brand development. Every business and product is different. A company or product logo needs to deliver its qualities in an innovative and inspiring and "brandable" visual. We listen to you and then create a logo that you can grow with.Corporate CommunicationsEvery communication with a target audience is an opportunity to make an impression. Brochures, presentations, stationery, you name it, they all can deliver your company's value and effect the decisions of your target audience.Publication DesignAs a person pages through a publication they experience the information over time. Pacing, composition, typography, image style and concept are all used to make the experience entertaining, educational and to keep the reader engaged.Print (of all kinds)Ink is so "old-school." Well, not really. It's just another way to influence a target market. And knowing how to take a visual concept and make it sing with the specific challenges of printing is something we know well.Package Design80 percent of wine sales is a result of the wine label. Packaging is a way to separate a product from the competition. It also gives an immediate perception of value to the potential buyer. At the point of sale you want quality packaging on your side.Exhibit DesignIt takes about 5 seconds at a trade show to either draw a potential customer in or confuse them and watch them walk by. Delivering a clear and inspirational exhibit makes this "first impression" a good one.SignageA cheap magic marker scribble or a beautifuly designed sign, both may say "good food" but only one delivers a sense of truth and trust. Design of signage is critical to giving the best impression to the public. And with way-finding or educational signage effective design can make the complex look simple.Email MarketingIf an email is not relevant it results in giving the "delete" key more exercise. If it IS relevant concise content and effective design keep the reader engaged longer, giving your message a better impression and more time to be understood.Product or Service LiteratureSometimes more education, sometimes more sales. Product or service literature needs to deliver an initial value proposition and then go deeper into what may motivate a customer to buy. This is done with the tone of the writing and with the "look" of the material. Making someone say "wow" while learning is the key.AdvertisingFirst, where is your target market "hanging out?" That is where you need to advertise. Now, No.1 - break through the clutter. No.2 - deliver a very quick initial message. No.3 - repeat. Repetitive and effective advertising cuts through the clutter and moves your company or product to the "top-of-mind."ConsultingIt could be a review of existing marketing, or maybe a meeting discussing a conceptual brand or campaign. What ever you need we believe that all good things start with a conversation.You Name ItWe listed many of the things we do but we love new experiences and challenges. If you have other needs where creativity can lend a hand, just ask. We'd love to talk with you about themWeb Site DevelopmentA websites can be simple or complex. They can deliver information about a business or product or they can be an interactive tool used to accomplish tasks. Whatever the purpose, they need to function well for the human experience and for the current SEO requirements. Websites serve two masters.
AXIS visual 1600 Lower State Rd. Doylestown, PA 18901 215.491.0332