If you are asking, "Why is this in my inbox?" We may have met at an event, worked on a project together, or you may have opted in for this newsletter. We believe at some point (if we're not working on something together already) that you will need creative thinking in the marketing of your business. If you have any thoughts or questions about how we might be able to help you, give us a call (215-491-0332), drop us a note, send a carrier pigeon, whatever you prefer.
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A brand look is critical for a business and can be very effective at positioning a company well for its target audience. Over time a successful brand look builds a visual equity that becomes a company's "signature." It quickly identifies that business before anyone has even read a single word. It also delivers a visual message about the company that reinforces the company's marketing platform.
Below is the new brand look that we created for Compass One Healthcare. They support hospitals in just about everything way you can think of with the exception of putting doctors and nurses on staff. Compass One was created to build an overall brand that contains two other companies (Crothall healthcare and Morrison Food Services).
The company tagline "A Passion for the Experience" drove the optimistic image choice and style for this and the graphic structure was designed to deliver a more expressive look while keeping a composition that allows for the various content needed for their wide variety of communication tactics.
Problem Solver No. 1
Thank you for taking the time to read this. If we can help with your design and marketing needs feel free to contact us.