Here the shortlist of what we do:
- Branding / Logo Development
- Corporate Communication
- Publication Design
- Website Design
- Print Design (All Kinds)
- Package Design
- Exhibit Design
- Email Marketing
- Product and Service Literature
- You Name it
From a design perspective – the line is a mile wide and many shades of grey. Seriously, the thought that goes into the design of just about anything requires (or at least, should require) consideration of the target audience and how to get them to respond, in other words, marketing. It could be the style of art, an adventurous or conservative layout of the piece, color choice, font choice or any number of thousands of decisions that go into the design of a promotion, identity, product or anything else. But these decisions, although they may be farther out on the branch of marketing, are still a process, and like any other process, if done well, results will follow.
From a marketers perspective – you have a widget that you want to sell… now what? OK, a valid argument can be made that marketing starts before a product is even made or designed, but that is for another issue. Back to your widget. How do you sell it and make profits to channel back into your business… or to go to Tahiti. Well, who is your main audience? Your secondary audience? How do they like to take in information? Who are their major influences? What are their likes and dislikes? Many questions but the point is that marketing builds a picture of who is your best possible audience and then creates a strategy for how to motivate them. Think of marketing as an architect that creates the plan to build your promotional house, high rise, garage, whatever. And graphic design? Think of design as a specific engineer who is responsible for the look of everything from the interior to the landscaping as well as making sure everything works as planned and that all subcontractors come in on time and on budget. In the end, both the product and the process are better if both sides understand and respect how the other works.
1) A good logo is not confusing. It doesn’t suffer from an attempt to include everything about the company (a brochure or web site will do that).
2) It delivers the “feel” or personality of the company (conservative, playful, technological, rebellious). It doesn’t deliver a message (direct or subliminal) that contradicts the company philosophy. In other words, if you are selling heart medication, a logo that looks like it is from an MTV spot is probably NOT a “good” logo, and visa versa.
3) It is a strong and distinctive mark that can be recognized easily.
4) It has a quality or element that can be used to reinforce the marketing focus. This works to remind the viewer of the marketing message while increasing the visual equity of the logo itself.
1600 Lower State Rd.
Doylestown, PA 18901