AXIS visual logo
AXIS visual logo
Branding, Design & Marketing for Business Success













AXIS Newsletter

At AXIS visual, we publish a periodic newsletter (Notes From The Point). It contains short informational articles about the business of marketing, design, identity and miscellaneous other things that we have found interesting. We won’t flood your inbox. At the most we send out one a month but usually less than that.

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Our Previous Newsletters

Issue 56 – More Than Graphic Marketing Branding

Issue 55 – AI Goes to the Circus • Acres of Creativity • Art & Science of Branding

Issue 54 – The Power of “Why” – Part 2 • Creative Risk Tolerance: Striking the Balance for Innovative Brands • Are You Managing Your Brand?

Issue 53 – What Makes a Logo “Good” • “I Didn’t Know You Did That.” • Branding and Decision-making • What Do You Want To Accomplish Today

Issue 52 – AI Writing • …it doesn’t mean we should • A Design Story • Art For Fun

Issue 51 – AI • Think Creatively • Typography • Fine Art For Fun

Issue 50 – What’s Your Story • Packaging Information • Other Side of the Camera • Fine Art For Fun

Issue 49 – We have a program for that… and a bag of stale chips • Too Close • Corning Side Trip • Fine Art For Fun

Issue 48 – 7 Problems that Good design Solves • Branding – Step 1 • Design with a Side of Fine Art

Issue 47 – What is a Logo • Story Telling • The Purpose of Branding • AXIS Website Awarded

Issue 46 – The Value of Art • The Value of Art in Business • Ragtops & Roadsters • New AXIS site

Issue 45 – Happy New Year • A Change of Scenery • Goldilocks and the Three Emails • A Perfect Time to Plan Marketing

Issue 44 – Hello Again • A Changing Audience • AXIS Work – MC Audio

Issue 43 – Marketing During a Pandemic

Issue 42 – WPA v2

Issue 41 – A New Week • Opening Doors • The Business of Communication

Issue 40 – A Quick Shift in Advertising • The Seesaw

Issue 39 – Help, My To-Do List is Running Short • On The Lighter Side

Issue 38 – COVID-19, The Future

Issue 37 – To Be, or Not To Be… Snarky

Issue 36 – Brand vs Branding • Questions We Hear • A Good Cause

Issue 35 – We’re Here To Help • New Branding

Issue 34 – Groovy (AtlantiCare Foundation Gala) • Diversity

Issue 33 – Make them think, and they’ll remember • 22 years • Arts & Drafts • New AXIS work

Issue 32 – New Work • A Key Branding Element… Trust • How to Design for Business

Issue 31 – Accomplish Today • Captive • The Sweet Taste of Success

Issue 30 – A New Site • Two Masters • A Wider Blur

Issue 29 – To Be, Or Not To Be Snarky – A presidential candidate logo review

Issue 28 – 10,000 hours • World Meeting of Families • Attention Class

Issue 27 – Design Quotes

Issue 26 – Achilles Heal • Fox Interview • Look Mom, No Clicking • Pigeon-holed • Interesting Marketing Tactics

Issue 25 – Summer • For Fun – AC Sand Sculpture • Valkerie

Issue 24 – Design In Context (Industry Context) • Design In Context (Company Context)

Issue 23 – Historic Airfield • The Most Important Word

Issue 22 – Design In Context (Target Market Context)

Issue 21 – Sand Sculpture Championship

Issue 20 – The Process of Logo Development •AXIS Designs The World Meeting of Families Logo

Issue 19 – Design In Context (Introduction) • Design In Context (Initial Positioning)

Issue 18 – The Purpose of Graphic Marketing • Design in Context

Issue 17 – Art-C • D-Town Network

Issue 16 – Time • Success

Issue 15 – Just For Fun • Defensive Design • What We’re Seeing

Issue 14 – QR Codes • Decisions, Decisions

Issue 13 – Delete This • Design Rules • What We Do

Issue 12 – 6 Minutes, 40 seconds (a presentation) • Serious Play for Serious Business

Issue 11 – Design as Profit • Practicing Defensive Design

Issue 10 – The 30-Second Elevator Speech • Quantity vs Quality

Issue 9 – In Defense of White Space • A Thousand Words (give or take a few)

Issue 8 – I Want to Design Everything

Issue 7 – What if? • 10 Myths about Design and Marketing

Issue 6 – How to Say Hello in Purple

Issue 5 – Creativity as a Business Tool • To Shout or to Whisper

Issue 4 – Why Design Works, No. 1 • What is a Brand

Issue 3 – Virtual Trust • Design as Toast • The Basics of Graphic File Formats

Issue 2 – Creative Risk Tolerance • Concept + Visual Style = Design

Issue 1 – Promoting Through a Difficult Economy • The Line Between Design and Marketing • 5 Reasons Why a Good Logo Is Good


AXIS Introduction Video

William Milnazik was recently interviewed for this short video. Bill discusses his aproach to the design and branding industry.

AXIS Website Awarded

It put a smile on our face. We were recently notified that the AXIS website was admitted to the Web Excellence Awards Winners Gallery. Looking through the gallery it’s clear, we are in good company.

Website Rebuild

Although websites are almost always being revised and adjusted we recently took a good hard look at what was working and what wasn’t on our site. We added a lot of new work, made it function better on desktops, tablets and phones, added some splash pages on Logo development, Print materials, Websites and Company Branding. We also added a series of forms for estimating. There are some more ideas in the planning stages but for now we’re very happy with the results.

24 Years

288 months or 1,152 weeks or 5,760 days (not counting weekends). And even though it’s a cliché, in some ways it seems like only yesterday that AXIS visual was born. There is tremendous pride in those 24 years. Businesses helped, creative branding developed and delivered, creative ideas explored, great people met and more than two decades of experience and learning. What’s not to love. A heartfelt thank you to all of those that have trusted AXIS visual with your business communications and promotion over the past 2,764,800 minutes.

Proposals 2.0

One of AXIS’s valued clients has been asking us to design their proposals to their targeted customers. These proposals are 17 x 11 inches and give 80 plus pages of healthcare services data the look of an entertaining publication and are now (we are happy to say) a pleasure to read

A New Home

After 19 years at our previous location we moved into a new office. And after throwing out 18 1/2 years of accumulated “stuff” , after fixing up the new building and after unpacking the boxes… ok, most of them, we have settled in and are really enjoying it. The new office gives us a more creative space to meet, to collaborate and to show what we do. And it’s just fun. We see the building as a big sculpture that we will continue to work on as the spirit moves us.

New Portfolio

Yes, our new site offers a ton work examples, but we still love showing our printed portfolio. There is just something about viewing design samples as one would look through a beautiful cookbook or a book of antique cars. We have a PDF available here.


We recently put a simple little 30-second TV ad together with help from some of our partners, (ART-C and Hopetown Sound). It was seen during the Arts Program on SNJ Today/WACP.

 Radio Interview

ART-C interview on WOND 1400 AM. Bill Milnazik was recently interviewed with Eric Lepping of Sherpalab, a web development company. The topic was creativity and branding for businesses and the technology of web development.

 WMOF Logo

The World Meeting of Families was a wonderful event for Philadelphia and the world. It made a huge impact on our city as well as the attendees. It also gave Pope Francis his first exposure to the US community. We are proud to have created the logo for an event of this importance. An interview on FOX news was done with Bill Milnazik about the creation of the logo.