NEWS
News Letters
Happnings
AXIS Newsletter
At AXIS visual, we publish a periodic newsletter (Notes From The Point). It contains short informational articles and news about the business of marketing, design, identity and miscellaneous other things that we have found interesting. We won't flood your inbox. At the most we send out one a month but usually less than that.
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Our Previous Newsletters
Issue 57 - What's In A Story • The Power of Storytelling • Fun T-shirts
Issue 56 - More Than Graphic Marketing Branding
Issue 55 - AI Goes to the Circus • Acres of Creativity • Art & Science of Branding
Issue 54 - The Power of "Why" - Part 2 • Creative Risk Tolerance: Striking the Balance for Innovative Brands • Are You Managing Your Brand?
Issue 53 - What Makes a Logo "Good" • "I Didn't Know You Did That." • Branding and Decision-making • What Do You Want To Accomplish Today
Issue 52 - AI Writing • ...it doesn't mean we should • A Design Story • Art For Fun
Issue 51 - AI • Think Creatively • Typography • Fine Art For Fun
Issue 50 - What's Your Story • Packaging Information • Other Side of the Camera • Fine Art For Fun
Issue 49 - We have a program for that... and a bag of stale chips • Too Close • Corning Side Trip • Fine Art For Fun
Issue 48 - 7 Problems that Good design Solves • Branding - Step 1 • Design with a Side of Fine Art
Issue 47 - What is a Logo • Story Telling • The Purpose of Branding • AXIS Website Awarded
Issue 46 - The Value of Art • The Value of Art in Business • Ragtops & Roadsters • New AXIS site
Issue 45 - Happy New Year • A Change of Scenery • Goldilocks and the Three Emails • A Perfect Time to Plan Marketing
Issue 44 - Hello Again • A Changing Audience • AXIS Work - MC Audio
Issue 43 - Marketing During a Pandemic
Issue 42 - WPA v2
Issue 41 - A New Week • Opening Doors • The Business of Communication
Issue 40 - A Quick Shift in Advertising • The Seesaw
Issue 39 - Help, My To-Do List is Running Short • On The Lighter Side
Issue 38 - COVID-19, The Future
Issue 37 - To Be, or Not To Be... Snarky
Issue 36 - Brand vs Branding • Questions We Hear • A Good Cause
Issue 35 - We're Here To Help • New Branding
Issue 34 - Groovy (AtlantiCare Foundation Gala) • Diversity
Issue 33 - Make them think, and they'll remember • 22 years • Arts & Drafts • New AXIS work
Issue 32 - New Work • A Key Branding Element... Trust • How to Design for Business
Issue 31 - Accomplish Today • Captive • The Sweet Taste of Success
Issue 30 - A New Site • Two Masters • A Wider Blur
Issue 29 - To Be, Or Not To Be Snarky - A presidential candidate logo review
Issue 28 - 10,000 hours • World Meeting of Families • Attention Class
Issue 27 - Design Quotes
Issue 26 - Achilles Heal • Fox Interview • Look Mom, No Clicking • Pigeon-holed • Interesting Marketing Tactics
Issue 25 - Summer • For Fun - AC Sand Sculpture • Valkerie
Issue 24 - Design In Context (Industry Context) • Design In Context (Company Context)
Issue 23 - Historic Airfield • The Most Important Word
Issue 22 - Design In Context (Target Market Context)
Issue 21 - Sand Sculpture Championship
Issue 20 - The Process of Logo Development •AXIS Designs The World Meeting of Families Logo
Issue 19 - Design In Context (Introduction) • Design In Context (Initial Positioning)
Issue 18 - The Purpose of Graphic Marketing • Design in Context
Issue 17 - Art-C • D-Town Network
Issue 16 - Time • Success
Issue 15 - Just For Fun • Defensive Design • What We're Seeing
Issue 14 - QR Codes • Decisions, Decisions
Issue 13 - Delete This • Design Rules • What We Do
Issue 12 - 6 Minutes, 40 seconds (a presentation) • Serious Play for Serious Business
Issue 11 - Design as Profit • Practicing Defensive Design
Issue 10 - The 30-Second Elevator Speech • Quantity vs Quality
Issue 9 - In Defense of White Space • A Thousand Words (give or take a few)
Issue 8 - I Want to Design Everything
Issue 7 - What if? • 10 Myths about Design and Marketing
Issue 6 - How to Say Hello in Purple
Issue 5 - Creativity as a Business Tool • To Shout or to Whisper
Issue 4 - Why Design Works, No. 1 • What is a Brand
Issue 3 - Virtual Trust • Design as Toast • The Basics of Graphic File Formats
Issue 2 - Creative Risk Tolerance • Concept + Visual Style = Design
Issue 1 - Promoting Through a Difficult Economy • The Line Between Design and Marketing • 5 Reasons Why a Good Logo Is Good
Happenings
29 Years
OK, let me do a little math... AXIS visual has been designing, branding and marketing for 29 years, thats 348 months, 1,392 weeks, and 6,960 work days. So personally, I am at 55,680 hours. According to Malcolm Gladwell, I am officially an expert more than 5 times over... wait, that doesn't even count my previous employment.
Through the past 29 years it has been our goal to get better at what we do every day. And through that time technology has certainly evolved. In recent years AI has affected almost all businesses. For us, it has allowed us to deliver more to our clients without affecting our pricing. There is tremendous pride in looking back at those 29 years, at all the clients that we helped, at all the creative work we've done. To all those that have been part of the AXIS visual journey... THANK YOU! - Bill Milnazik
AXIS Introduction Video
William Milnazik was recently interviewed for this short video. Bill discusses his aproach to the design and branding industry.
AXIS Website Awarded
It put a smile on our face. We were recently notified that the AXIS website was admitted to the Web Excellence Awards Winners Gallery. Looking through the gallery it's clear, we are in good company.
Website Rebuild
Although websites are almost always being revised and adjusted we recently took a good hard look at what was working and what wasn't on our site. We added a lot of new work, made it function better on desktops, tablets and phones, added some splash pages on Logo development, Print materials, Websites and Company Branding. We also added a series of forms for estimating. There are some more ideas in the planning stages but for now we're very happy with the results.
Proposals 2.0
One of AXIS's valued clients has been asking us to design their proposals to their targeted customers. These proposals are 17 x 11 inches and give 80 plus pages of healthcare services data the look of an entertaining publication and are now (we are happy to say) a pleasure to read
New Portfolio
Yes, our new site offers a ton work examples, but we still love showing our printed portfolio. There is just something about viewing design samples as one would look through a beautiful cookbook or a book of antique cars. We have a "flipable" PDF is available here.
AXIS TV ad
We recently put a simple little 30-second TV ad together with help from some of our partners, (ART-C and Hopetown Sound). It was seen during the Arts Program on SNJ Today/WACP.
Radio Interview
ART-C interview on WOND 1400 AM. Bill Milnazik was recently interviewed with Eric Lepping of Sherpalab, a web development company. The topic was creativity and branding for businesses and the technology of web development.
Radio Interview
WMOF Logo
The World Meeting of Families was a wonderful event for Philadelphia and the world. It made a huge impact on our city as well as the attendees. It also gave Pope Francis his first exposure to the US community. We are proud to have created the logo for an event of this importance. An interview on FOX news was done with Bill Milnazik about the creation of the logo.